Center Your Business Around Whatever You Want

We live in a capitalist dystopia that tells us profits are the only thing worth working for, but I think we can define our success by whatever the fuck metric we want to.

I built a seven figure business from zero in under three years but that wasn’t my goal.

My goal was to build a business that could run when I was sick.

Success was not a number, it was knowing I could tap out and attend to my body when I needed to.

Growth wasn’t a percentage, it was knowing that I had hired people *better* than me so we could all feel safe.

I’m done with profit first.

Humanity first.

Your business serves you, your team and your clients.

You can choose profit first if that’s what serves you all.

But you don’t have to.

Whenever I came to a fork in the road, I sacrificed profits to free my body.

Every time I chose healing.

And you know what?

The business still grew aggressively.

It created *more* jobs, faster, than I could have hoped for.

Revenue increased exponentially.

All while I made more and more space for my own existence.

There are endless other things to center your business around, and that can change in different seasons of your life.